Running with the videos I posted earlier –
A logo normally represents a company’s ideas, nature, values and its vision for the future. The purpose of a logo is to create an everlasting impression in people’s mind about a company and its values. Logos normally enable customers to recognize a certain company or business. This is the reason why you need a logo for your business or company. There are few things you need to observe when designing your logo. Remember that logo design is one of the toughest arenas in the world of design. However, the following logo design tips will help you a great deal:
- Make it look unique.
Your logo should be unique. It should always stand out among other company or business logos. It should be unique in such a way that people can actually relate the logo only to a single company. You should ensure that people are not confused as to which company the logo belongs to. Do not copy the logo design of your competitor. It is always advisable that you be original and come up with a unique logo. In addition, your logo should be timeless and hold value even after many years since its inception.
- Do not put your products or equipment in your logo.
It is not advisable to put your products or equipment in your logo. If you in the hotel industry, do not show a plate of food in hotel logos. If you sell cars, do not show pictures of those cars in your logo. It is irrelevant to show pictures of what you trade in your logo.
- Use regular fonts.
It is always advisable to use regular fonts when designing your logo. You will realize that there are some fancy fonts that might look good on your company’s logo. However, regular fonts are always recommended for logos. This actually makes commercial reproduction and reprint of your logo much easier, even if you are using a different printer than the one that was used to print your logo when it was created.
4.Keep your logo simple.
Simplicity normally goes hand in habd with beauty.You should ensure that your logo is kept as simple as possible.This will enable potential customers have a glimpse of your company and later consult you.Your logo should be such that a customer can relate it to a certain company or business.Once you keep your logo simple,customers will not have a difficult time trying to recognize which company have such a logo.
- Do not use many colors when designing your logo
Some people prefer to use two colors when designing their logo. However, it is not advisable to use more than three colors. Remember that you are likely to incur more printing costs when you use many colors. The other reason why you should not use more than three colors is because your visual impact or identification could be diminished in the process. When choosing a color to use in logo design, it is important that you consider cultural and marketplace standards.
Those are some of the helpful tips to consider in logo design. Do not design the logo of your business or company blindly. Make use of the above mentioned tips and you will enjoy the results.
Huge thanks to McCoy’s Plumbing in Tyler TX for helping to get this site off the ground! Check back next week, when we explore what it takes to build a career in graphic design.