Using digital media to design other things

When it comes to digital content and using digital media to design other things, one of the most important aspects is quality. It is very valuable to make sure that you hit the right target audience at the right time and using the right device to give them relevant creative content that they need.

Herein are some tips that will help you see to it that your digital strategy will work.

Go Multi platform.

In today’s world, technology is so vast that nobody is using the same device at all times anymore. People are now moving from different platforms as they move from work to personal and entertainment purposes, there is really no delineation between what devices to use for what purpose. For this reason, using one channel to communicate to your audience is suicide. You need to use all the necessary touch points that your audience could use to engage with you about your brand.

Target the phones.

Mobile phones are the most used devices and they are used for almost anything from shopping to banking, social networking, weather forecast checking and a lot more. A phone is a personal device that stays with the owner at all times and is the best device for a marketer to know everything about their clients. For this reason, you should always include a mobiles strategy for your audience and make sure it is as great as the one for laptops as well as tablets.

Don’t wait until you are done designing your content.

The internet is an immense place and it will be very easy for your content to get either lost or distracted. This means that during the designing process, you should be planning about how people will see the creation like having a content distribution plan.

Understand your audience.

If you are a digital designer, you need to have a clear understanding of your audience in order to make sure you are not sending your message to the wrong people. Even if it’s jewelry for “Pet Parents, creating something good only for it to reach the wrong audience results to very poor return of investments and can easily damage the brand.

Keep inventing new trends.

If your brand embraces new approaches and keeps coming up with new and fresh ideas, you will become a legend in your own right. You could have a breakthrough the moment you design something fresh and totally unexpected, who says you need to follow a trend; you can go ahead and make them.

Make the most out of social media.

Sharing is one of the most beautiful things about digital media and social media is the heart of it. You can share your work on social media and if your creation is really moving, it will be shared across all platforms.


If you are using digital media to design other things and you truly want to create a place for yourself in the industry, you need to engage your audience in both hearts and minds. You should have emotional connections that will present you with powerful relations with your audience and the content should appeal to their wants as well as their desires.



Web Design

There are lots of website design firms dotted all over the world , it looks like every man as well as his dog is establishing such a business , in fact anybody with a laptop seems capable to offer this services , and the costs for such a services are reducing just like flies , you can grab a website for a couple hundred pounds and so on .

So what can make one website design firm totally different from another ? What are the exclusive selling factors that you need to be watching out for to make you select one company over some other.

This concern really depends on the kind of business that you are actually in , eg . in case you are a five star hotel with a variety of restaurants , you are planning to need a website a bit more upmarket compared to say a nearby tradesman just like a plumber or even an electrician ; that is undoubtedly going to indicate in the price which is charged. The IT Consultants Olathe KS really have the best deal in town when it comes to this matter, a great price without sacrificing quality. We always use them for our tech support, but of course if you’re in a different area, your friends may have some great recommendations as well – just be mindful of who you take advice from.

In case you are going to desire regular updates to your site this can also be reflected in the cost you pay possibly monthly or even in the beginning .

One of the most ignored items while searching for a site developer is whether or not any kind of search engine optimisation is insured , without this your site will never have viewed by people/customers in search of the keywords associated with the website/business , this is normally the most essential factor while choosing who to get to build your site .

Designing website at present is not difficult in comparison to 5 or 10 years back , you need content managed sites just like WordPress these may be developed by any individual with an intermediate skills in computers , you do not need to have any specific website design or even html code knowledge . Hence the real cause why there are many website design firms springing up , exactly what these businesses do not or cannot do is the most significant action to take with a website which is SEO , the trouble is that it requires a long time to get it done right.

Now you need to decide what you need to pay to be on the 1st page of Google , It can honestly be said that 98% of website developers will simply wish to build you a site first then simply charge you payment for performing SEO work , what exactly you need is the 2% of web design firms that perform everything just like a package and that enable you to pay for it periodic as well as without signing any specific contract , let me explain .

If you are a new comer to the arena of web design , you are no doubt unsure regarding whether it works well for you or not , it appears a little unfair to question you to spend £300 – £400 for a simple website without knowing if it can make you any money or even get the phone ringing with inquiries .
So, it is highly recommended to justify the market and real provider so that you can get the best service for your Website design with the help of professional Website designer.

DIY, or hire a graphic designer?

Graphic design is a complicated art and there’s a reason there are school that teach it and people who specialize in it. Just because you know how to ad Clip Art to a Word document does not make you a designer. The best part about hiring a graphic designer is that with the help of a professional and a little bit in terms of expenditures, all you business people out there can now have creative ideas, attractive layouts and overall more attractive designs delivered to you in no time at all!

When looking for good and effective web designing services, your first step should be to look out for the quality of services and the expertise offered by the web designing professionals. After all, you only want the best, so make sure the web designer in question can offer excellent graphic design options. A attractive website design can help in pushing your business into the realms of public recognition, thus helping to promote your organization and the products and services your offer. What’s more, with more and more technology sprouting to the surface, it is now possible for websites to get more attraction through Search Engine Optimization and designing than through exorbitantly priced, conventional advertising techniques. Custom logo designing services can help you create a wholly new and separate niche for your business.


Here comes the role of graphic designing. You have to hire graphic designer who can design your site with eye captivating graphics in a way that the webpage looks nice yet takes less time to load. Now we should have a try to see how to decorate pages of a website with fantastic graphics. It will show us why it is necessary to hire graphic designer.

• Structurally first people see the navigation menus, logo, and header (as if masthead) first at the time of page load. These should attract attentions with beautiful graphics on work.

• The second vital thing is the central text area. If the text is truly informative, it looks dull and visitors may move away. Some bullets and relevant images in the write ups can grab attention.

• To highlight any specialties or offer, graphics play vital role. Within fraction of moments graphics with dynamic effects can catch attention.

• For any presentation, may be for products or services, graphics has to be used. It is not possible to brand any service or product in the presentation without the use of graphics.

The above points are primary use of graphics in web page design. But it is true that only professional and experienced people can use them properly. There are several possible mishaps that can come in the success of an attractive webpage with graphics on them. To avoid them you have to hire designer:

• It is vital to calculate the proportion of use of graphics in a webpage. Too much use can make the web page dull. Hire graphic designer who knows how to match graphics with the webpage.

• The measurement of size and use of format has to be perfect or page load time increases. Experienced people know how to design and use catchy graphics that load fast too.

• The web pages are first for the human beings and then for the search engines. You have to hire graphic designer who knows how to use graphics technically (with alt tags and gif or jpeg) so that those help in SEO also.

I think you have understood that graphics can do a lot to make your site attractive. And at the same time it is necessary to hire graphic designer who knows how to design catchy graphics as well the techniques and process to use them in a webpage. So hire designers not seeing their affordability but the capability. You can try a graphic designing company from countries like India, which provides best of people at best affordable cost.


Things to consider about pursuing a career in graphic design

Website design is increasingly becoming an industrious and admirable career in today’s digital world. Inside website design we have graphic design, here, you need to know a lot. First, graphic design involves the use of letters and images in communicating ideas and information. This could be meant for all kind of purposes; say from product packaging to advertisement. This career is going to be perfect for you if you are blessed with lot of creativity. To become more successful, you need to be equipped with drawing skills and information technology skills (IT). You will be required to provide some practical solutions to problems at hand. Alongside this, you should have good communication skills. Most of the successful professionals in graphic design have a degree as a foundation; alternatively, one can have a degree in related art based subject.
the work of graphic designers includes the following;

  • Discussing the brief requirements of projects with colleagues and clients
  • Working to meet the budget and deadline
  • Producing quality final layout containing exact specification for letter size, colors and typefaces
  • Producing the rough sketch of some computer visuals to show to clients
  • Using computer software ( specialist) to prepare designs
  • Providing the total cost of project
  • Choosing the most appropriate style and materials
  • Producing 3D Designs for exhibition, packaging and displays



As a graphic designer, you will work from around 9 A.M to 5 P.m. however; if you need to meet some deadline then you will work past 5 p.m. and report earlier. If you as a freelance Graphic Designer then your work will vary depending on orders.

Usually, you will be based in an office or studio. You may spend some of your times visiting clients and printers.


As a professional graphic designer, the starting salary will range from 16,000 dollars to 20,000 dollars in a year. As you get experience, your salary is likely to rise up to 32,000 dollars a year. When you become a senior designer, you will pocket up to or more than 50,000 dollars. (If you read that and were shocked, I don’t blame you. I used to make more than that starting salary when I was cleaning rain gutters! But this isn’t one of those fields that it’s a good idea to get into if you’re just in it for the money. You must love the art – otherwise it’s best to find a career elsewhere.)


The requirement to take a bachelor’s degree in graphic and design varies from one college to another. You can freely visit the website and confirm this.

Apart from the degree, you will require knowledge in the following areas of desktop design software such as;

  • IndesignquarkXpress
  • Image editing ( Photoshop)
  • Illustrator

For the above, you can take private courses through private trainers and your self-study. Remember employers will be interested in your skills and your creative ideas apart from your educational qualification.

Graphic design is not just use of software, Mathematics is crucial here. As a service industry, it will require you to know some things on business side, you should never take things to be personal.


To be a graphic designer, you will need;

  • Imagination and creativity
  • Drawing skills
  • Understanding of current trends and styles
  • Knowledge on photography
  • Good grammar and spelling
  • Working as volunteer for organization
  • Doing charity work
  • Creating online presence
  • Nurturing network with peers

As a graphic designer, you should know that there is high competition for jobs. Not all jobs are advertised. You need to be active and always present in various platforms. You should be willing to perform unpaid work, Holiday jobs and go for internship so as to be more competitive.

For more information about this career, feel free to visit Creative Choice website.

Helpful Logo Design Tips To Consider

Running with the videos I posted earlier –

A logo normally represents a company’s ideas, nature, values and its vision for the future. The purpose of a logo is to create an everlasting impression in people’s mind about a company and its values. Logos normally enable customers to recognize a certain company or business. This is the reason why you need a logo for your business or company. There are few things you need to observe when designing your logo. Remember that logo design is one of the toughest arenas in the world of design. However, the following logo design tips will help you a great deal:

  1. Make it look unique.

Your logo should be unique. It should always stand out among other company or business logos. It should be unique in such a way that people can actually relate the logo only to a single company. You should ensure that people are not confused as to which company the logo belongs to. Do not copy the logo design of your competitor. It is always advisable that you be original and come up with a unique logo. In addition, your logo should be timeless and hold value even after many years since its inception.

  1. Do not put your products or equipment in your logo.

It is not advisable to put your products or equipment in your logo. If you in the hotel industry, do not show a plate of food in hotel logos. If you sell cars, do not show pictures of those cars in your logo. It is irrelevant to show pictures of what you trade in your logo.

  1. Use regular fonts.

It is always advisable to use regular fonts when designing your logo. You will realize that there are some fancy fonts that might look good on your company’s logo. However, regular fonts are always recommended for logos. This actually makes commercial reproduction and reprint of your logo much easier, even if you are using a different printer than the one that was used to print your logo when it was created.

4.Keep your logo simple.

Simplicity normally goes hand in habd with beauty.You should ensure that your logo is kept as simple as possible.This will enable potential customers have a glimpse of your company and later consult you.Your logo should be such that a customer can relate it to a certain company or business.Once you keep your logo simple,customers will not have a difficult time trying to recognize which company have such a logo.

  1. Do not use many colors when designing your logo

Some people prefer to use two colors when designing their logo. However, it is not advisable to use more than three colors. Remember that you are likely to incur more printing costs when you use many colors. The other reason why you should not use more than three colors is because your visual impact or identification could be diminished in the process. When choosing a color to use in logo design, it is important that you consider cultural and marketplace standards.

Those are some of the helpful tips to consider in logo design. Do not design the logo of your business or company blindly. Make use of the above mentioned tips and you will enjoy the results.

Huge thanks to CFA sweepstakes management companies for helping to get this site off the ground! Check back next week, when we explore what it takes to build a career in graphic design.